Our creation of the Make My Day line of products was based on a detailed analysis of modern food trends and the strongest consumers’ motivations. What attracts their attention? What affects their decisions to buy? What do they expect from a product and what message are they looking for?
Breakfast is the most important meal of the day. It is the meal that affects your mood during the day. It is a core of our communication, which we expressed in the name of the line. Make My Day literally makes your day.
Fashionable, minimalistic design and non-obvious colours of packaging which stand out.
Distinct name of the brand, interesting contrasts, clear focus on the most important elements, which were inspired by consumer insight. Nutritious cereals framed in a tasty visual composition with original description.