To paraphrase Steve Jobs it is safe to say, that the essence of the design is not wheter if it just looks good or feels good, but if it works. We always remember that while creating new things, so our every project could not only be visually unique, but also easily adaptable. Adaptable is that sense that the project will cooperate, presenting advantages and values of a product considering every advertising medium.
We created a new key visual for Marianski Group and then we prepared it for its existence on advertising mediums and branch materials. We got inspired by neoplasticism, simplified form and neatness, which harmonize with lawyers’ precision and convey professionalism. We have bound the Marianski Group fields of expertise with the individual colour code basing on clear colours and placing the content in cubic forms. It has created an effect of well-considered style of visual communication. Minimalism and elegance, which are rightly associated with premium cathegory.